The Illusion of Choice
Richard Shotton

The Illusion of Choice

by Richard Shotton

Behavioral science applied to why people buy what they buy.

  • Behavioral science
  • Marketing
  • Persuasion

Solo Library notes are being prepared. This title is in the catalog — the principles, key ideas, and reflection questions are still being written.

Put these ideas to work.

The principles from The Illusion of Choice pair well with the rest of the Becoming Solo ecosystem.